Web Analytics

“Marketing without data is like driving with your eyes closed” – Dan Zarella

Google Analytics is a powerful tool for measuring the performance of your website and online marketing initiatives.

Over 80% of all analytics set-ups are not correctly configured and either collect outright corrupt data or fail to collect valuable information. Most business are aware that there are major discrepancies in key data such as sales volume or lead number, these discrepancies lead to a level of suspicion in the analysis based on analytics and thus, it is often ignored. This leads to missed optimisation opportunities. One also finds in larger enterprises that much more expensive solutions are investigated, these expenses can be avoided if trust can be established with proper setup and audit.

Do you trust your data?
Are you able to make the right decisions for your brand?
Are you wasting marketing spend through incorrect and ineffective measurement?

We have a 3 month roadmap to:

  • Ensure that you are measure your critical business KPI to the best capability of the analytics software
  • Comprehensively and Technically Audit data integrity, and in the process, give you peace of mind that you have set up correctly
  • Create thought-provoking and insightful reports, customised to facilitate extraction of useful information from your analytics


How we can help you?

  • Ensure your Analytics is structured to deliver your business goals
  • Optimise data integrity so that you can trust your digital data
  • Understand your audience, their browsing behaviour and their journey toward conversion
  • Build consumer profiles based on browsing data
  • To determine which digital platforms are viable
  • Gather key customer insights from browsing reports
  • Incorporate findings into future strategies

What do we do?
We work with you to:

  • Define your business objectives and determine key metrics
  • Audit your current website and data integrity, or assist with new website structure
  • Ensure tracking and configuration setting and code are implemented correctly
  • Data Integrity Audit  to ensure the data in Google Analytics is consistent with your back-end data
  • Provide recommendations based on our findings
  • Assist with Implementation & Testing
  • Provide support and troubleshooting
  • Integrate Google Analytics with backend or CRM systems
  • Provide training for in-house teams
  • Provide custom reporting & Insights