Are you considering your digital marketing plan of attack for the year ahead? As we head into 2022, you’re probably starting to think about your marketing plans, along with how your business can best reach the growing masses of online customers.
And if the above thought hasn’t crossed your mind just yet, no need to press the panic button. There’s still time. It’s only the beginning of January, and most of us haven’t taken down our Christmas decorations just yet.
If you’re still working on that digital marketing brain muscle of yours, we’re here to help you get warmed up.
Let’s start with why a digital marketing strategy is an essential tool for your business and why you should have one in place:
Implementing a digital marketing strategy is essential for every business owner who wants to use the massive opportunities provided by our online world to grow their business.
By definition, digital marketing specifically refers to ‘Achieving marketing objectives through applying digital technologies and media’.
The different types of marketing technologies include:
1. Company websites
2. Mobile apps
3. Social media company pages
4. Search engines
6. Email and automation
7. Digital partnerships with other digital companies
As you can see, there are so many formats of digital marketing, but without a clear strategy, you will find yourself doing the digital equivalent of throwing spaghetti at the wall. Wasting time on lots of different activities to see what sticks, with no way of knowing which of these are the right fit for your business.
So, why do I need a digital marketing strategy, you may ask?
Developing a digital marketing strategy will help you identify what makes your business unique and how to get your message out to your audiences through a variety of digital channels. An in-depth and detailed approach to laying out your digital marketing strategy can reveal new opportunities and expand your reach. Focusing on a specific audience and identifying that audience’s needs, interests, and pain points will help deliver a more effective plan in achieving your marketing objectives.
According to statistics, companies with a clear marketing plan, that regularly measure their efforts, see 60% faster growth than those without a marketing plan.
Still not convinced? Don’t fret. Being experts in the digital field, we have done our homework of course.
If you’re still sitting on the fence, we have mapped out the 5 top benefits of having a digital marketing strategy in place. And if these benefits don’t get you to spring off that fence and have you firing off emails and gearing your team for a digitally successful 2022, well, we still won’t give up on you.
Here are the top 5 benefits of having a digital marketing strategy:
Clear direction: Companies with a digital marketing strategy in place have a clear strategic goal for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. Having a clear direction helps to keep you on the right track and if you veer off slightly, your clear direction will lead you straight back to the path in no time.
Knowing who your online audience is: By having a business presence on various digital platforms you’ll be able to conduct an audience analysis through various analytic tools. This analysis will give you insights into who exactly your audience is; their likes and dislikes, where they live as well as their demographics. This will help you tailor your communication and adapt your business offering by understanding whom you’re talking to.
Further to this, you will be able to segment your audiences and tailor your offering according to the different segments. Essentially, segmenting is the process of dividing existing customers and qualified leads based on their unique interests, goals, and pain points. This year is all about personalized marketing and the more you segment, the more your customers will stay engaged. Stay tuned for more!
Maintaining your competitive edge/advantage: If you’re devoting resources to digital, then rest assured, your competitors won’t be eating your digital lunch! Instead, you’ll be in the arena with them.
Optimisation: By using digital marketing analytic tools, you can easily measure how people engage with your campaign and whether your campaign is achieving its objective in real-time. Being able to measure results in real-time allows you to optimize and adjust the campaign in order for your campaign to yield better results. Digital marketing equals agility which also minimises unnecessary spend and assists you with getting more bang for your buck.
Brand survival: Initiating a business is challenging but maintaining it and running it in the market is even more challenging. Digital marketing ensures that the business runs and reaches maximum customers. People are very active on the internet, making it easier to reach a vast number of potential customers.
What’s next? Chances are, if you’re still reading this, you’re sold on putting a digital marketing strategy into place (we hope! 😉 ). You’re also probably asking ‘Where do I start? What are the next steps?”
That’s where we come into place. We’re here to understand your business objectives and to assist you with putting together a digital marketing strategy to help you achieve your goals.
Our secret ingredient?
We identify key tactics to utilise on advertising platforms that would best achieve your business needs, thereby reducing any budget wasted on channels that will not convert. We combine web analytics data to ensure our marketing efforts are not in isolation but instead fit your holistic business plan.
From paid media and data strategies to data collection, testing, reporting, and dashboard services for websites and mobile apps, we’re here to help you.
Contact us to discuss how we can assist you in achieving your 2022 business goals.