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Discover The World Of Digital Marketing
Are you Busy with your Digital Marketing Strategy for 2022?
Are you considering your digital marketing plan of attack for the year ahead? As we head into 2022, you’re probably starting to think about your marketing plans, along with how your business can best reach the growing masses of online customers. And if the above thought hasn’t crossed your mind just yet, no need to press the panic button. There’s...
5 Simple Steps To Grow Your Business With A Highly Targeted PPC Campaign
To say that we are all racing 2021 to the finish line would probably be putting it lightly, but that doesn’t mean we can’t look at 2022 with excitement and anticipation, and enter the new year stronger, more resilient and more prepared than ever before, and this means thinking about and putting together a powerful digital marketing strategy for...
The biggest and most important PPC (Pay per click) and digital marketing trends in 2022
Did you know? Google drives 95% of your paid search ad clicks on mobile. The widely used search engine gravitates towards mobile like a mouse to cheese, which is why, as a company, it’s not a luxury to have a responsive website that is mobile-optimized, it’s a necessity. If this is news to you, keep on reading. We’ve got more facts up our...
The benefits of Google Analytics 360
Businesses across the world are finding that the benefits of Google Analytics 360 outweigh the initial time and capital investment. As with any premier service, there is a fee to upgrade from the standard (free) version to the full suite and thus, many enterprises in South Africa have chosen to continue using the former. But clearer, deeper...
Leveraging Data Science For Deeper Business Insights
So goes the tale; Fourth Industrial Revolution (4IR), Big Data, Artificial Intelligence (AI), Machine Learning (ML). From the public to the private sector, these have formed part of the whirlwind that has indicated that a company or industry is clued-in on the future. Since the late 1700s when the first industrial revolution was documented, the...
Conversion Science Chosen As Google Marketing Platform Partner
Conversion Science announced today that they have been selected as Google Marketing Platform Partner and has received certification for Analytics 360, making them one of a handful Premium Google Partners to achieve this status in South Africa. Conversion Science is a Search Engine Marketing and Analytics agency focused on running highly optimized...
If You’re Not Advertising On Twitter, You Should Be!
Twitter is known as a social platform, a news service, or even a miniature blog. But how many businesses regard it as being a powerful marketing resource? Twitter is the perfect medium to spread the digital word about your brand. With over 500 million Tweets created by an estimated 68 million monthly users, Twitter crafts telling and accurate...
An Introduction To Google Smart Shopping Campaigns
Smart Shopping was introduced by Google in 2018 signifying another step towards automated and machine-learning focused advertising. Tested and developed under the universal shopping beta banner, this new feature made its debut in Google’s goal-optimised portfolio on 8th May 2018. So, how does Smart Shopping differ from its hugely successful...
In-Market Audience Feature Available
We spotted it on the AdWords Editor on the 1st of May. Now, the In-Market Audience Feature can be accessed for Search purposes. This is a valuable opportunity for Advertisers to connect with consumers at the critical moment of a decision to purchase. In 2017, Google presented their AdWords Product Roadmap detailing plans for innovations and BETAs...
Putting Programmatic Display Into Action
Google began rolling out the Smart Campaign feature to advertisers on the 20th of April 2018. With Over 3 Million Websites and Apps on the GDN, advertisers have traditionally been provided with ample opportunity to reach audiences with relevant messages and augment those all-important conversion numbers.
