Blog

Cape Town-based digital agency, Conversion Science, has achieved 2022 Premier Partner status in the Google Partners program.

Are you considering your digital marketing plan of attack for the year ahead? As we head into 2022, you’re probably starting to think about your marketing plans, along with how your business can best reach the growing masses of online customers. And if the above...

To say that we are all racing 2021 to the finish line would probably be putting it lightly, but that doesn’t mean we can’t look at 2022 with excitement and anticipation, and enter the new year stronger, more resilient and more prepared than ever before, and this means...

Did you know? Google drives 95% of your paid search ad clicks on mobile. The widely used search engine gravitates towards mobile like a mouse to cheese, which is why, as a company, it’s not a luxury to have a responsive website that is mobile-optimized, it’s a...

Smart Shopping was introduced by Google in 2018 signifying another step towards automated and machine-learning focused advertising. Tested and developed under the universal shopping beta banner, this new feature made its debut in Google’s goal-optimised portfolio on...

Embracing Change –  the New AdWords Interface A Look at the Design of the New Google AdWords Interface. We asked Faranaaz Vraagom, Campaign Manager at Conversion Science, to describe her experiences and this cloud has a silver lining after all. Faranaaz Writes: We are...

101 on Google Shopping in Preparation for the Retail Season by Dominic Bowers (CM at Conversion Science) Oct 05th, 2017 We’ve come a long way since Craig Neville Manning introduced his model for the Google Product Search in 2002.  In 2012 this GPS evolved into the...