Leveraging Data Science For Deeper Business Insights
So goes the tale; Fourth Industrial Revolution (4IR), Big Data, Artificial Intelligence (AI), Machine Learning (ML). From the public to the private sector, these have formed part of the whirlwind that has indicated that a company or industry is clued-in on the future. Since the late 1700s when the first industrial revolution was documented, the…
Conversion Science Chosen As Google Marketing Platform Partner
Conversion Science announced today that they have been selected as Google Marketing Platform Partner and has received certification for Analytics 360, making them one of a handful Premium Google Partners to achieve this status in South Africa. Conversion Science is a Search Engine Marketing and Analytics agency focused on running highly optimized…
In-Market Audience Feature Available
We spotted it on the AdWords Editor on the 1st of May. Now, the In-Market Audience Feature can be accessed for Search purposes. This is a valuable opportunity for Advertisers to connect with consumers at the critical moment of a decision to purchase. In 2017, Google presented their AdWords Product Roadmap detailing plans for innovations and BETAs…
