Conversion Science – Our Digital Offering
How can we help you reach your optimum business potential
We want to partner with you
Conversion Science works in partnership with you, our client, to gain a deep understanding of your business and marketing requirements. We will advise as to which advertising channels and campaign types best meet your objectives and execute highly optimised campaigns that result in maximum ROI. As an extension of your team, you have direct access to the campaign managers running your campaigns. We achieve your business goals from generating leads and app installs to driving eCommerce sales.
How can we help?
Our Paid Media services includes a range of effective channels:
• Search
• Shopping
• Programmatic Display
• Social Media
• Video
• App
Learn More
Many businesses are hesitant about using digital marketing, the most common questions are:
– What advertising platforms would best meet our business objective?
– Which metrics are important for us to focus on to grow the business?
– How much should we spend?
– What kind of ROI should we be expecting?
There is a multitude of digital channels that you can advertise on, each with their own nuances to generate conversions for businesses. Conversion Science has years of experience running effective campaigns to grow businesses across various advertising platforms.
Our Services Include
Paid Search
Be Visible Where Your
Audience Are Searching
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Paid Search Marketing is an effective channel to deliver quality traffic to your website as it actively engages with customers during their research of a product or service, or while using search to navigate to a website. The quality of this traffic means it is highly sought after, therefore to compete effectively one needs to focus on improving the quality of keywords, adcopy and audience targeting. Scaling campaigns requires understanding the available inventory of search terms and their potential relevance.
Testimonial:
“They’re fantastic to work with.”
Clutch.co Feedback Summary
Conversion Science’s work has resulted in 10%–15% growth per month, meeting the client’s expectations. Their detailed, proactive, and keen approaches allow effective PPC accounts management. Additionally, their commitment to the project and financial industry expertise is impressive.
FASTA
Web Analytics
What Is Google Analytics?
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Google Analytics provides a highly convenient interrogation interface to improve your site’s results and evaluate the impact of differing traffic sources. Despite its great potential value, the vast majority of analytics set up are not configured correctly or optimally. This leads to large discrepancies between actual sales or leads and analytics sales and lead data, as well as valuable user interactions not being recorded properly or at all.
Testimonial:
“They are a strong team with exceptional SEO and analytical skills.”
Clutch.co Feedback Summary
Thanks to Conversion Science’s efforts, the client’s revenue from social media increased significantly. The team regularly communicated with the client to discuss the project’s progress and respond to their requests.
Skincare Company
Display & Programmatic
High Volume Targeted
Branding At Its Best
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Display ads are useful for branding as well as performance marketing. On the Branding side, you would like to use sophisticated targeting options to channel your budget to the most relevant audience to maximise its impact. Display also works very well as a performance medium in remarketing campaigns, promoting specials, and nurturing existing clients and prospects.
Read More About Display & Programmatic
Testimonial:
“Conversion Science takes a lot of time to learn about our business and product.”
Clutch.co Feedback Summary
Conversion Science’s work meets all client expectations. The team helped foster a 10–15% revenue increase YoY. They’re organized, efficient, and communicative. They ensure that all materials are prepared in a timely fashion. Conversion Science is a dedicated team that drives results.
ORMS PTY LTD
Paid Social
Increase Brand/Product
Awareness, Drive Sales & Lead Generation
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Paid Social is a powerful platform that allows marketers to target precise audiences not only based on demographics and location information but also interest, behavioural and connection criteria. These platforms are also great for increasing brand and message recognition to a well defined target audience and for generating sales and leads.
Testimonial:
“They are always available and willing to help out.”
Clutch.co Feedback Summary
Conversion Science continues to meet all of the client’s needs and expectations. They’ve managed to do so by establishing clear and consistent communication with the client. Also, they’ve been very helpful, going the extra mile in finishing tasks and providing 24/7 support.
My Runway
Video & Youtube Advertising
Target Youtube Audiences To
Maximise Branding Impacts &
Generate Sales
Learn More
YouTube’s reach is comparable these days to a mainstream channel like TV. YouTube video advertising can be used as either a microtargeting channel to influence specific niches or to reach mass audiences. More people are using YouTube to research products and services prior to purchase, making it a powerful tool for purchase consideration. Video ads have also proven to increase ad recall with viewers, reinforcing brand awareness and consideration.
Read More About Youtube & Advertising
Testimonial:
“They’re fantastic to work with.”
Clutch.co Feedback Summary
Conversion Science’s work has resulted in 10%–15% growth per month, meeting the client’s expectations. Their detailed, proactive, and keen approaches allow effective PPC accounts management. Additionally, their commitment to the project and financial industry expertise is impressive.
FASTA
Google & Shopping Ads
Place Your Product At The
Top Of Search Results
Learn More
Google Shopping is a profitable marketing channel for eCommerce businesses. It showcases the most relevant products being researched by the user and the product ad is displayed as part of the search results. Integrating the product feed with business data, such as inventory levels, product margin and promotional discounts, makes Google Shopping advertising a powerful tool to move merchandise and sell products profitably.
Read More About Google & Shopping Ads
Testimonial:
“They have a wealth of experience and are very mindful of any request we might have.”
Clutch.co Feedback Summary
Through their efforts, Conversion Science has optimized the performance of the client’s business by 25%. They lead a continuous updating process with constant meetings and follow-up sessions. Their knowledge and attentiveness are also key features to solve any issues that arise.
AutoTrader
SEO
What Is SEO?
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What Is SEO?
SEO stands for search engine optimization. SEO is the process of taking steps to help a website or piece of content rank higher on Google.
The key difference between SEO and paid advertising is that SEO involves “organic” ranking, which means you don’t pay to be in that space. To make it a bit simpler, search engine optimization means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something.
Testimonial:
“They are a strong team with exceptional SEO and analytical skills.”
Clutch.co Feedback Summary
Thanks to Conversion Science’s efforts, the client’s revenue from social media increased significantly. The team regularly communicated with the client to discuss the project’s progress and respond to their requests.
Skincare Company
Automation & API
What Is Automation & API?
Learn More
Conversion Science has the ingenuity to integrate data and function to create bespoke automation systems that fit your specific business requirements. One of our products, an automated audience upload API, uploads customer lists securely and timeously between CRM systems and advertising platforms, such as Google Ads and Paid Social.
Read More About Automation & API
Testimonial:
“The team was efficient and knowledgeable.”
Clutch.co Feedback Summary
Conversion Science was able to spot risks in the customer personal information platform. They also kept the client in line with POPIA guidelines. In terms of workflow, their team was regarded as efficient and knowledgeable. In the end, the client found no areas of improvement.
TFG
Conversion Optimization
Improving Website Performance
Through Detailed Analysis
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Improve the performance of your website and ensure visitors convert through excellent user experience and a solid understanding of user behaviour gained via detailed analysis. Data is at the core of our business and we take time to gather insights into your market’s consumer behaviour. Rigorous testing is crucial to ensure that all aspects from advert to landing page design and content are performing optimally.
Read More About Conversion Optimization
Testimonial:
“They’re easy to work with, supportive, clear, and very responsive.”
Clutch.co Feedback Summary
The client continues to learn from Conversion Science. Although most communication is held through emails and video calls, the vendor meets with the client for briefings and reporting. They have also been easy to work with, thanks to their supportive and responsive nature.
Property24
Would you like to improve your campaigns
Pay Per Click (PPC) Performance?
GET IN TOUCH WITH AN EXPERT FOR AN AUDIT OF YOUR ACCOUNT
1. Our Paid Media Services focus on optimizing return on investment campaigns. Acquiring the best combination of cost to results means that your business will be more profitable.
2. We are Google and Paid Social specialists, with in-depth knowledge of creating and executing successful marketing strategies.
Read More
3. We pride ourselves in our responsive and value-added client services. We collaborate with you to develop an in-depth understanding of your business marketing needs.
4. Our in-house Analytics & Automation team can enable real-time integration with your internal systems. This unlocks a variety of optimization possibilities, improves lifetime value and attribution measurements.
5. With a focus on results, our Campaign Managers work closely with our clients to continually analyse and optimize campaigns.
Do you want your campaigns to have a greater reach?
Get in touch with an expert for an audit of your account!
Why request for your Pay Per
Click (PPC) or Google Analytics Setup?
We will be able to produce insights covering specific weaknesses with best practice resolutions and provide further opportunities for improvement while keeping your set goals in mind.
Complete the form and we will be in touch.
