Google & Shopping Ads
Google Shopping Ads
Google Shopping is a profitable marketing channel for eCommerce businesses. This type of ad features as a search result and displays detailed information about specific products that you sell, to relevant potential customers. Integrating the product feed with business data, such as inventory levels, product margin and promotional discounts, makes Google Shopping advertising a powerful tool to move merchandise and sell products profitably.
Smart Shopping ads allow us to leverage Google’s machine learning capabilities to lower bids, target high probability audiences and expand placements.
How Conversion Science can help you:
1. As Google certified shopping specialists and a Google Certified Premier Partner, we understand best practices in feed structure and optimization to increase product relevance and exposure.
2. When executing Shopping campaigns, we understand when to create granular audience and product targeting and when to scale and leverage machine learning and automation.
3. With a data-driven approach, integrating with your analytics can provide valuable insight on the competitive landscape.
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Shopping vs smart shopping
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