Paid Search Marketing


Paid Search Marketing Services

Paid Search Marketing is an effective channel to deliver quality traffic to your website as it actively engages with customers during their research of a product or service or while using search to navigate to a website. The quality of this traffic means it is highly sought after, to compete effectively one needs to focus on improving the quality of keywords, adcopy and audience targeting. Scaling campaigns requires understanding the available inventory of search terms and their potential relevance.


How Conversion Science can help you:

1. As a Performance Marketing Agency, our paid search services focus on optimizing return on investment campaigns with keywords that not only have high search volumes but high intent probabilities to convert. Investing in the right search terms means your business will be more profitable.
2. We are Google certified search specialists, therefore we have an in-depth knowledge of creating and executing successful search marketing strategies.
3. Our dedicated Ad Copy team helps to improve the quality of your ads and continuously optimizes the message to be relevant to users’ search behaviour.
4. With deep integration of your analytics allowing us to be agile & to adjust tactics based on your business performance data.


We pride ourselves on our responsive client service. As an extension of your team, you’ll have direct access to a dedicated Campaign Manager. In addition to managing the campaigns, our services include automated real time performance reporting, regular in-depth insight reporting, and initial linking of conversion tracking.


The key to paid search is relevancy. Improving the relevancy of the keyword to the ad copy and landing page increases the quality of the keyword and reduces the price paid for the keyword. In addition to the keywords, Google now uses signals based on audience characteristics to determine the relevancy of the keyword to each specific user.

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“They’re fantastic to work with.” Feedback Summary

Conversion Science’s work has resulted in 10%–15% growth per month, meeting the client’s expectations. Their detailed, proactive, and keen approaches allow effective PPC accounts management. Additionally, their commitment to the project and financial industry expertise is impressive.