Web Analytics


Web Analytics Services

“The goal is to turn data into information, and information into insight.” – Carly Fiorina.

Google Analytics provides a highly convenient interrogation interface to improve your site’s results and evaluate the impact of differing traffic sources. Despite its great potential value, the vast majority of analytics set up are not configured correctly or optimally. This leads to large discrepancies between actual sales or leads and analytics sales and lead data, as well as valuable user interactions not being recorded properly or at all.

Our focus on paid media meant we had to account for every cent spent and hence had to hone our understanding of analytics towards information and reports that result in action and changes.

Our Web Analytics Services include:
– Analytics audit of existing setup
– Measurement plan, mapping your business objectives to analytics measurements
– Implementation of analytics through tag manager
– Producing developer specifications for custom tracking
– Data integrity checks for critical KPIs
– GA4 implementation and Migration

Conversion Science is also a Google Premier Certified Partner, making us part of a select group of experts around the globe who ensure that their service offering stays at the forefront of innovation and quality. As a partner, we assist in testing all related Google Analytics products and features before they are released. We attend yearly conferences in San Francisco where strategy is unveiled a year in advance. This affords us a tactical advantage in terms of insight and tracking methodology, as well as exposing the scope of work for implementations – tools essential to unlocking opportunities for our clients in the digital space.

Data is the core of the Conversion Science offering and we take time to gather insights into market’s consumer behavior. Rigorous testing is crucial to ensure that all aspects from advert to landing page design and content are performing optimally.
Google is moving from universal analytics(GA3) to GA4.
This is a totally new analytics technology based on Firebase( for Aps).
GA4 will eventually replace the current version of Google Analytics called Universal Analytics (UA). There is no definitive date as to when Universal Analytics will be discontinued, however, our recommendation is to set up GA4 as soon as possible.
By dual tagging, you can keep your Universal Analytics implementation in place while building out your data for your Google Analytics 4 implementation until you are ready to switch over.

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