Google Analytics 360
“Not everything that counts can be counted, and not everything that can be counted counts” – Albert Einstein
Google Analytics is crucial for any business as it provides valuable data that influences the marketing decisions you make for your business, from campaign optimization to budget allocation, the insights gained from analytics data are important and can help you market your business more effectively.
Some of the challenges that clients face relating to Google Analytics are:
- 80% of Google Analytics Setups are not configured correctly leading to the collection of corrupt data.
- Discrepancies between Campaign data, Google Analytics and actual sales data are frustrating.
- No alignment between business objectives and the analytics data collected in Google Analytics.
- Unable to interpret & understand analytics data to gain actionable insights.
Conversion Science is a Google Analytics 360 agency that use analytics data and strategic insight to analyse and optimize campaigns to achieve results and maximize ROI. Contact us today to find out more.
Certified Google Analytics 360 Partner
Conversion Science is a certified Google Analytics 360 partner. As a certified Google Analytics 360 partner we provide data strategy, data collection, testing, reporting and dashboard services and support to all client’s. All certified Google Analytics 360 agencies are vetted by Google and meet rigorous standards so that clients can trust that they are working with a company who knows the Google Marketing Platform and can provide the expertise they are looking for.
benefits of Google Analytics 360
- Fresh data – Google Analytics 360 updates data every 4 hours whereas the standard version of Google Analytics updates once a day.
- Integration – Easily setup integration between Google Analytics 360 and other Google products, integrates seamlessly with 3rd party tools such as Salesforce or Adobe Analytics.
- Accurate data – With the standard version of Google Analytics the data you are getting is sampled data. With Google Analytics 360, there is no sampling of data.
- High Level Support – get expert advice and technical support directly from Google, Conversion Science is a certified Google Analytics 360 partner, so get in touch.
the conversion science team
The Conversion Science team is led by Ariel Sumeruk, an SEM veteran with a PHD in theoretical physics, who has a sound understanding of how to utilise the machine learning tools such as automated bidding for clients to ensure peak performance of their campaigns. Our team of highly qualified Google Analytics 360 specialists will:
- Ensure that your event & goal settings are configured to align with your objectives.
- Uncover hidden insights that combine your 1st party data with Google Analytics 360 data.
- Audit data integrity with comprehensive, continual sanity checks.
- Augment the data from Google Analytics with AI and machine learning.
- Provide comprehensive reports that include invaluable findings and actionable insights.
Get in touch now to get the answers you need underpinned by data that you can rely on.
WE ARE A HIGHLY EXPERIENCED TEAM WITH DATA ANALYSIS IN OUR DNA AND EXTENSIVE DOMAIN EXPERTISE IN ONLINE MARKETING
“As a leading online & retail outlet for performance gear, decisions around inventory are important to us. Common sizes of shoes are often out of stock due to high demand. Our question to Conversion Science was this: What is the impact of out of stock sizes on conversion rates? The Conversion Science analytics team compiled an in-depth report that answered the question with precision! As a result of the keen data insights and myriad of reporting techniques, as well as vigilant campaign management we could proceed in the right direction at the right time and this has paid off.”
Leading Online Retailer