PAID MEDIA
Maximise your reach and ROI with data-driven paid media strategies, we help you target the right audience at the right time
At Conversion Science, we specialize in managing and optimizing paid media campaigns across a range of digital platforms. Our goal is to help you achieve your business objectives—whether it’s driving sales, generating leads, or enhancing brand awareness and engagement.
As a Google Premier Partner and Meta Business Partner, we bring proven expertise in optimising media planning and buying. We collaborate closely with our clients, helping them access the full potential of ad platform technologies.
PAID SEARCH AND SHOPPING
Intense competition in search engine marketing, and the need for precise optimization in paid search and shopping.
OUR APPROACH
- Generating marketing insights from search and merchant centre data
- Optimizing product & shopping feeds
- Offering automated real-time performance reporting, regular in-depth insights, and conversion tracking setup
PAID SOCIAL
Historically, paid social channels were primarily used for generating awareness and social engagement. However, as the landscape has evolved, paid social channels now offer the potential for significant return on investment, often rivalling or exceeding traditional search advertising. This shift requires a strategic approach to effectively tap into the platform’s capabilities.
OUR APPROACH
- We harness data from social media platforms and combine it with your web analytics to optimize your campaigns towards your business goals.
- By integrating your audience data through our audience uploader, we enhance targeting precision and campaign effectiveness.
- Utilizing the correct targeting and bid strategies to ensure your campaigns are optimized to achieve best possible results
DISPLAY, VIDEO & PROGRAMMATIC
The multitude of platforms and placements available for display and video ads can be overwhelming, making it difficult to target audiences efficiently and ensure relevance.
OUR APPROACH
- We ensure Brilliant Basics and Best Practices are in place to achieve the best possible impact in terms of reach, impressions, and site traffic for your target audience.
- Analyse your campaign objectives, budget, and brand guidelines to identify the most efficient solution.
- Leverage platform features and integrations to maximise value.
WHAT OUR CLIENTS HAVE TO SAY ABOUT US
“They understand that each business is unique, and adds value to our business through understanding our strategic needs and proactively guiding us to new opportunities...”
“...Within the TFG group, Conversion Science has always been seen as part of the team and has been a pivotal part of the group's E-Commerce success."
