The challenge in managing display and video ads lies in the overwhelming array of options for placements and platforms, this can lead to significant variations in cost when targeting the same audience. For campaigns focused on awareness and consideration, meticulous media planning is crucial to avoid expensive mistakes and ensure cost-effective reach. Without proper strategy, the abundance of choices can result in inefficient and costly campaigns.
Google Display ads – We specialise in using all the features available on the base platform to provide great results in both return on investment campaigns as well as branding campaigns.
Google DV360 – We have experience in using this programmatic platform to provide additional value for larger advertisers, especially with proper integration with the other DV360 products.
By analysing your campaign objectives, budget, and brand guidelines, we identify the most efficient solution. Our expertise with Google Display ads and DV360 allows us to leverage platform features and integrations to maximise value. We handle both return on investment and performance branding campaigns, using our optimisation knowledge to achieve the best possible impact in terms of reach, impressions, and site traffic for your target audience.
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